A trade mark is a sign capable of being represented graphically and of distinguishing the goods or services of one person from those of others.
It helps consumers identify the source of goods or services and protects the reputation and goodwill associated with a brand.
A trade mark may consist of:
- Words (including personal names)
- Letters or numerals
- Logos, symbols or devices
- Combination of colours
- Shape of goods or their packaging
- Sounds (capable of graphical representation)